Today, Macomb County premiered its new campaign and Web site, Make Macomb Your Home. Congrats to the county for realizing that marketing the county is not a “nice to do,” but a “must do.”
As I visit Web sites and social media sites from our communities around the region, marketing the community still feels like a “nice to do,” but that is changing. The City of St. Clair Shores recognizes this with their use of Facebook. They have over 8,000 followers of their page.
I would encourage you to jump on board the marketing train.
At the same time, let’s make sure our marketing strategies link.
For example, Macomb County includes the importance of the Blue Economy in their marketing of the county. How is the Blue Economy marketed by other local communities? In some cases, can we have consistent messaging across the region for the Blue Economy? That’s one area SEMCOG is researching in the development of our Green Infrastructure Vision for Southeast Michigan.
Stay tuned. There’s strength in numbers. Marketing our Blue Economy is just one example.
You can leverage your SEMCOG membership to help your local government become more sustainable and effective. Amy’s posts will focus on SEMCOG’s member services.
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